Banking Internationalisation and the Expansion Strategies of by Luiz Fernando de Paula

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By Luiz Fernando de Paula

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International investment and international trade in the product cycle”, Quarterly Journal of Economics, pp. 190-207, May. Williams, B. (1997). “Positive theories of multinational banking: eclectic theory versus internalisation theory”. Journal of Economic Surveys, vol. 11, no. 1, pp. 71-100. 45 SUERF – Société Universitaire Européenne de Recherches Financières SUERF is incorporated in France as a non-profit-making Association. It was founded in 1963 as a European-wide forum with the aim of bringing together professionals from both the practitioner and academic sides of finance who have an interest in the working of financial markets, institutions and systems, and the conduct of monetary and regulatory policy.

From the aggressive early discourse about occupying all market niches and reducing the price of bank services across the board, HSBC officials changed to a more cautious view 34 With reference to the Spanish banks, Guillen and Tschoegl (1999, p. 4) state that by the late 1980s “competition [in Spain] for market share intensified and the government encouraged mergers as a way to break the cartel and to prepare for European integration. Net interest margins fell, and, though still solid, the banks worried about their long-term profitability.

The new phase of bank internationalisation is a consequence of this process, with financial institutions seeking to diversify their activities – in terms of products and services, and/or geographically – and increase their minimum scale of operations to remain competitive and to enhance their ability to generate profits. b) The recent wave of bank internationalisation is characterised not only by financial institutions following their existing relationships – serving mainly home country customers –, but also by a greater integration into the local markets.

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