By Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen, Jelena Jurišić
The differences of people’s family to media content material, applied sciences and associations bring up new methodological demanding situations and possibilities for viewers examine. This edited quantity goals at contributing to the improvement of the repertoire of equipment and methodologies for viewers study via reviewing and exemplifying ways which have been prompted via the altering stipulations and practices of audiences. The contributions deal with a variety of concerns and techniques relating to the diversification, integration and triangulation of equipment for viewers examine, to the distance among the researched and the researchers, to the learn of on-line social networks, and to the possibilities caused by way of net 2.0 applied sciences as study tools.
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Extra resources for Audience Research Methodologies: Between Innovation and Consolidation
2010. News at Work: Imitation in an Age of Information Abundance. Chicago: University of Chicago Press. ———. 2011. ” In Making Online News: Newsroom Ethnographies in the Second Decade of Internet Journalism, edited by David Domingo and Chris Paterson, 161–166. New York: Peter Lang. Bourdon, Jérôme, and Cécile Méadel. 2011. ” Media, Culture & Society 33(5): 791–800. , Michael Burgoon, and Charles K. Atkin. 1982. The World of the Working Journalist. New York: Newspaper Advertising Bureau. Cassidy, William P.
From a commercial perspective, “without reliable audience data, many businesses will be reluctant to participate in the new delivery platforms”, like the ones distributed online, as Álvarez et al. (2009, 502) points out. Hence, online worlds are opening new doors for all research methods and challenging the researchers’ imaginations: The traditional research procedures need to be revisited as a consequence of the centrality achieved by online spaces and interactions. Although applied to the study of online communities, Vicente-Mariño and Zeller (2012) identioed three main reasons to demand new methodological approaches to the analysis of virtual worlds: quantity, diversity and ubiquitousness.
New York: Peter Lang. Bourdon, Jérôme, and Cécile Méadel. 2011. ” Media, Culture & Society 33(5): 791–800. , Michael Burgoon, and Charles K. Atkin. 1982. The World of the Working Journalist. New York: Newspaper Advertising Bureau. Cassidy, William P. 2008. ” First Monday 13(1–7). Accessed February 26, 2012. org/htbin/cgiwrap/bin/ojs/index. php/fm/article/view/2051/1922. Castelló, Enric, and David Domingo. 2004. ” Paper presented at the 2nd Symposium New Research for New Media: Innovative Research Methodologies, Tarragona, Spain, September 30–October 2.