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By Eleonora Pantano, Harry Timmermans
The program of complex applied sciences to indicate of sale structures is a promising and comparatively unexplored box of analysis, specifically whilst contemplating the advent of electronic content material and applied sciences permitting shoppers to have interaction with items in new methods. Many e-retailers already take advantage of the possibilities provided by means of interactive applied sciences, resembling 3D digital versions, for you to increase shoppers purchasing event. Their use in shops, despite the fact that, remains to be constrained. the improvement and use of latest procuring assistants for helping and influencing shoppers in the course of their procuring event performs a key position for either outlets and researchers.
Advanced applied sciences administration for Retailing: Frameworks and Cases contributes to our realizing of functions of latest applied sciences and their effect at the layout and improvement of aspect of sale structures and on shoppers' habit. This quantity covers a wide range of themes that give a contribution to figuring out shoppers' habit in new computer-aided retailing environments, and the way this impacts procuring habit whereas supplying beneficial wisdom at the administration of those new applied sciences and at the administration of the electronic contents as a competent instructing source for lecturers and researchers.
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Cecere, L. (2007, May 2). Three years of retail RFID pilots. Forbes. Chain Drug Review (2006, November 6). RFID’s day still coming, just later than expected. (p. 37). Chain Drug Review (2010, April 26). RFID may yet prove to be next big thing. (p. 88). Clark, K. (2004). Biometrics technology touches down. Chain Store Age, 80(5), 20A. Clark, K. (2005, February). Pointing to savings, Chain Store Age, p. 140. 19 Point-of-Sale Technologies at Retail Stores Clodfelter, R. (1998). Pricing accuracy at grocery stores and other retail stores using scanners.
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