42 Rules of Product Management. Learn the Rules of Product by Brian Lawley

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By Brian Lawley

The forty two ideas of Product administration (2nd variation) is a suite of product administration knowledge from 40 specialists from worldwide together with Adrienne Tan, Linda Gorchels, Jeff Lash, Marty Cagan, and wealthy Mironov. The members every one percentage one rule they suspect is important to achieve product administration from their adventure with businesses akin to Apple, eBay, Intuit, SAP, and Yahoo!. Plus, it was once written with the busy product supervisor in brain. – it really is brief and to the purpose. even if you're an skilled product supervisor or simply beginning out, the forty two ideas of Product administration might help you be triumphant.

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Extra info for 42 Rules of Product Management. Learn the Rules of Product Management from Leading Experts around the World

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These choices are sometimes unavoidable, but, over time, they can lead to bloat, misdirection, and mediocrity of the product. As a result of reviewing the road map and not seeing what they want on it, or in the time frame that they want it, customers make requests to raise the priority of a particular feature or to add a new capability to the product that was not being considered. This is where "no" comes into play for product management (see Rule 2 by Brian Lawley). Saying "no" lets product managers focus on delivering superior products, rather than ones that are merely sufficient.

We also want to thank our editor Laura Lowell, our production manager Liz Tadman, and our copy editor Deneene Bell. Lastly, we would like to express our appreciation to our families for their support and patience during the creation of this book. C o n t e n t s Intro Rule 1 Rules Are Meant to Be Broken Rule 2: Work on Products You Are Passionate About Rule 3: Beware the "Requirements Death Spiral" Rule 4: Think Like an Entrepreneur Rule 5: Learn to Say "No" to Customers Rule 6: Product Management Is Inherently Political Rule 7: There Is a Fine Line between Knowing It All and Being a Know-It-All Rule 8: Market Research Must Be Actionable Rule 9: The Two-Week Rule Rule 10: Market Needs, Not Individual Requests Rule 11: No Surprises Rule 12: Be Data-Driven by the Consumers of Your Product Rule 13: 90-360-3 Rule 14: Creativity Opens Up More Possibilities Rule 15: Get Your Hands Dirty Rule 16: Get Out of the Office Rule 17: You Do Not Own Your Product Rule 18: Carve Out "Think" Time Rule 19: Get the Market Segmentation Right!

When trying to approach more complex problems, mind map as many aspects of the problem as required and select the keywords on the sub-branches that are conceptually strong enough for you to investigate further. The further the sub-branch concepts are from the original keyword, the better. An alternative to developing new concepts and solutions may be studying parallel universes that are completely unrelated to the product you manage, or even your industry sector. It may be an area of expertise you have in other aspects of your life or an established body of knowledge that you can tap into further through research.

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